Walmart are dabbling.

Essentially they are offering lightweight and mediocre experiences that nobody will be interested in, aside from perhaps the grandchild of Walmart’s CEO being forced to try it.

They might be slightly fun, but better fun can be had almost everywhere else.

Walmart’s press release says:

The year’s best toys will have busted loose and turned up in Walmart’s Universe of Play. The Roblox community can explore different toy worlds to earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes and more. Universe of Play includes:

• Immersive games: Users can dive into five new games that offer experiences featuring products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
• Sought-after rewards: Users will get the opportunity to try and collect as many virtual toys as they can to earn coins redeemable for their avatar verch. Toys will hang all around, and a Walmart blimp will regularly drop toys throughout the experience.
• Virtual adventures: Universe of Play will also feature e-mobility items like hoverboards, which an avatar can use to travel through the universe faster. Users will encounter a Sharper Image drone that helps them discover the hottest toy world of the season.